Search
The bread and butter, capturing high-intent demand from people actively searching for what you sell.
- Tight-themed ad groups, mined search-term reports
- Negative-keyword work to kill the wasted spend
- Responsive Search Ads with a refresh cadence
Search, Performance Max, Shopping, YouTube and Demand Gen, built around the queries and journeys that actually convert for your business, not vanity clicks. Managed by a dedicated qualified account manager, in your Google Ads account every week.
Half the work is picking which campaign types belong in your account in the first place. Most SME accounts we audit are running too many of the wrong ones.
The bread and butter, capturing high-intent demand from people actively searching for what you sell.
Properly fed PMax: asset groups, audience signals, value-based bidding, not the "throw it at Google and hope" version.
For e-commerce SMEs: Merchant Center hygiene, feed optimisation and proper bidding by product margin.
For brands ready to fill the funnel above demand. Video Reach, Video View and Video Action campaigns with proper measurement.
Discover, Gmail and YouTube Shorts, visual prospecting in Google's social-style surfaces, where Meta-style creative does well.
Conversion tracking that actually fires, GA4 wired up properly, server-side where it matters, audience-list maintenance.
Concrete things your dedicated manager does inside your Google Ads account, on a weekly and monthly cadence, not "we'll keep an eye on it."
Your live performance view: one place for spend, ROAS, conversions and account health.
See how the team & platform worksAutomated checks that flag pacing issues before they cost you a weekend's spend.
Adjustments to bids, audiences, schedules and locations, every week, in the account, by your manager.
Search-term reports mined for waste; negatives applied at the right level (campaign, ad group, list).
Fresh ad copy at minimum; image and video assets at higher tiers. Your account doesn't go stale.
Looker Studio dashboards built for your business, refreshed nightly. The whole team can see them, anytime.
30 minutes with your manager, what moved, what's next, what we're recommending. In plain English, not jargon.